Vol.1 March 2, 2020
Subject of the Day | 聊点什么
#quick thoughts about coronavirus outbreak and tourism
#关于新冠疫情和旅游业的几点看法
Ace of the Day | 来者何人
Jayson Westbury
Vice Chair of WTA
CEO, Australian Federation of Travel Agents
杰森·韦斯特布里
世界旅游联盟副主席
澳大利亚旅行商联盟首席执行官
What the Ace says... | 他怎么说
Q: Is your organization affected by the recent outbreak of coronavirus? To what extent?
问：您的机构是否受到新冠肺炎疫情影响?程度如何?
A: Travel agencies have been significantly impacted by the outbreak in a few ways. First by way of considerable requests for cancelation and refunds. In many cases for airline sales refunds have out weighed sales placing reverse cash flow pressure on airlines and agents alike, second as consumers become very worried about travelling, they have looked to change, cancel, or not book future travel plans and third for Corporate Travel many companies have placed total travel bans or part travel bans resulting in bookings stopping all together. This has meant that many agencies have had to put of staff, reduce hours, force annual leave or make drastic changes to staff arrangements as it is the only cost leaver available to them when a sudden and unexpected or planned downturn occurs which is the case with this outbreak.
答：旅行社在几个方面受到疫情的严重影响。首当其冲的是大量的订单取消和退款的要求。在多数情况下，航空公司的退款额大于销售额时对航空公司和代理商均会带来现金流压力。其次，由于消费者开始担忧出门旅行，他们或变更或取消，甚至干脆不预定未来的行程。第三，对于商务出行而言，很多企业已经实施全部或者部分的差旅限制，导致所有预定取消。这些都意味着很多旅行社不得不减员、减少工时、被迫休年假或对人事安排做出重大调整，因为这是他们在突发事件或在可预见的低迷期所能采取的全部用来降成本的措施，本次疫情正是如此。
Q: According to your optimistic estimate, how long will it take for tourism to fully recover from the negative impact of the outbreak?
问：根据您的乐观估计，旅游业从疫情的负面影响中完全恢复需要多长时间?
A: I believe a full recovery and return to a “normal” status of travel prior to the outbreak will not materialise in the year of 2020. As the virus is brought under control, it will take a full and total clear message before “normal” will return. I believe we will see staggered returns, but we will have a very big job to re build faith in travel to China – this will take significant efforts and will require a global approach.
答：我认为旅游规模在2020年内无法全面恢复到疫情之前的“正常”水准。随着疫情得到有效控制，旅游业需要一个完整明确的信号，才能得以恢复“正常”。我认为旅游业的恢复在初期不是全面铺开的，因而重建来华旅游的信心任重道远，这需要我们和国际社会齐心协力，共同努力。
Q: What do you think is a key point that our industry must pay attention to when it recovers from the crisis?
问：您认为疫情后行业恢复应该关注的一个突出问题是什么?
A: Faith in the information being provided to the travelling public that the virus is eradicated.
答：届时需要把病毒已消除的信息传达给旅客，我们对此应有信心。
Q: What change do you think the outbreak may eventually bring to the tourism industry in the future?
问：您认为疫情可能为旅游业未来带来的一点变化是什么?
A: An agreed international standard to ensure that reporting is accurate and factual.
答：一个国际公认的标准，确保信息可以准确真实地传达。
Q: Please share with us a story of your organization in dealing with the crisis that others may draw experience from.
问：您的机构在此次危机应对中取得的一点经验是什么?
A: We provided our members with guidances of business health checks, what are an easy and effective way to ensure the viability of their businesses in dealing with the CPVID-19 downturn. Please see our example by clicking on the button below or via the following url:http://www.afta.com.au/uploads/834/covid-19-flyer-feb-2020.pdf
答：我们为会员编制了一份《业务健康测评指南》，用可操作性强的措施以简明扼要的方式引导他们应对近期因新冠肺炎疫情带来的业务困难。你可以点击“阅读原文”或通过以下网址浏览该指南。
http://www.afta.com.au/uploads/834/covid-19-flyer-feb-2020.pdf
About AFTA | 关于澳大利亚旅行商联盟
The Australian Federation of Travel Agents (AFTA)is the peak industry body through which the business interests of travel agents are represented. Founded in 1957, AFTA seeks to enhance the professionalism of Travel Agents through:
the effective representation in industry and government affairs
facilitating changes to education and training curriculum
providing business support through professional advice and services
administration of the national travel accreditation scheme, ATAS
AFTA's role within the travel and tourism industry involves addressing major issues relating to the operation of all travel agencies in Australia, at both a State and Federal level. AFTA prides itself on being the industry watchdog where it ensures that the viewpoint of the agent is transmitted through media outlets and advocating through lobbying activities.
Aside from playing an instrumental role in both Australia and global policy and promotion, AFTA also provides of diverse range of member benefits including financial, legal, marketing, accounting, education and training.
AFTA is a founding member of WTA since 2017.
澳大利亚旅行商联盟(AFTA)成立于1957年，是澳大利亚旅行社在商业利益中最权威的机构。该协会的成立目的包括：
提高旅行社的专业度
促进并改善教育和培训课体系
提供专业建议服务及业务支持
国家旅游局管理认证
澳大利亚旅行商联盟致力于为澳大利亚州、联邦、旅游者及旅游行业解决旅行社操作中可能出现的主要问题。该协会作为行业监管机构，通过媒体传播及游说活动对旅行社进行监督。
澳大利亚旅行商联盟在澳大利亚乃至全球政策及宣传中发挥着辅助的作用，还为各式会员提供很多服务包括金融、法律、市场营销、会计、教育及培训等。
澳大利亚旅行商联盟2017年成为联盟创始会员。
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