总有一天，我们会感激这段经历——沃克尔·亚当斯这样看

　　Vol.2 March 3, 2020

　　Subject of the Day | 聊点什么

　　# quick thoughts about coronavirus outbreak and tourism

　　# 关于新冠疫情和旅游业的几点看法

　　Meet our Ace | 来者何人

　　Volker Adams

　　Head of Political Affairs / Outbound Travel

　　Deutscher Reiseverband | German Travel Association

　　沃尔克·亚当斯

　　政策事务和出境旅游负责人

　　德国旅游协会

　　What the Ace says... | 他怎么说

　　Q: Is your organization affected by the recent outbreak of coronavirus? To what extent?

　　问：您的机构是否受到新冠疫情影响?程度如何?

　　A: In fact, DRV as an association is not directly affected (yet). All of my colleagues are all in good spirits. But of course we can see that the viral disease is slowly affecting the booking behaviour of the population. This in turn is reflected in the order books of our member companies.

　　答：德国旅游协会作为一个协会组织事实上没有受到直接的影响(也许是还没到时候)。我的同事们状态都不错。但我们也看到，病毒正在慢慢影响人们的预订行为，我们有些成员公司的产品预定已经受到了影响。

　　Q: According to your optimistic estimate, how long will it take for tourism to fully recover from the negative impact of the outbreak?

　　问：根据您的乐观估计，旅游业从疫情的负面影响中完全恢复需要多长时间?

　　A: We hope that the negative effects of the pandemic will be limited. Of course, the uncertainty is making itself felt in booking behaviour. Hopefully the wave of infection will subside in the next weeks, so that we can return to "business as usual" - not only because the Germans are in a holiday mood and want to travel.

　　答：我们希望大流行的负面影响能被控制在有限的程度。当然，目前预订行为已经显现出不确定性。希望感染浪潮能在未来几周内得到平息，这样我们就能“一切照旧”——这不光是因为德国人热爱休假，总想着出去旅游。

　　Q. What do you think is a key point that our industry must pay attention to when it recovers from the crisis? (Please pick only one)

　　问：您认为疫情后行业恢复应该关注的一个突出问题是什么?(请说一个)

　　A: I think that we all should take some time to think about what happened. To ask ourselves the question, what measures to contain such a virus in our globalized world were effective and what was less useful? Sooner or later the time will come when we may be grateful for the experience.

　　答：我认为我们都应该花点时间想想发生了什么。扪心自问，在全球化的世界里，遏制这种病毒的措施有哪些是有效的，还有哪些不那么有用?总有一天，我们会感激眼下这段经历。

　　Q. What change do you think the outbreak may eventually bring to the tourism industry in the future? (Please pick only one)

　　问：您认为疫情可能为旅游业未来带来的一点变化是什么?(请说一个)

　　A: The tourism industry lives from making the world accessible to its customers. However, this essentially positive circumstance also means that travellers are faced with increasing challenges. We need to provide even better information. This could present itself as an opportunity for well trained travel agents working in travel agencies. Holidaymakers seeking good and comprehensive advice will appreciate the services offered.

　　答：旅游业的生存依赖全球旅行可进入性的提升。这种情况在本质上是积极的，但同时也意味着旅行者面临越来越多的挑战。我们必须提供更优质的信息，这对旅行社里一批训练有素的旅游专家而言可能是一个机会。度假旅游者将得益于他们所提供的那些优质和全面的建议。

　　About DRV | 关于德国旅游协会

　　The Deutscher Reiseverband e.V. (DRV), or German Travel Association, was founded in 1950. DRV is the leading association within the German tourism sector, primarily representing the interests of tour operators and travel agents. DRV’s 4,000 members account for more than 95 percent of travel turnover in Germany.

　　Members of our associations range from small, specialist tour operators and independent travel agencies through to publicly-listed companies and household names. As an association we are focused on outbound tourism, catering to the needs of more than 70 Million German holiday makers.

　　In this context we are interested in conferring with tourist destinations, other tourism organizations and companies associated with tourism in order to boost international mobility and tourism as a whole.

　　About 30 staff are employed in the DRV's head office in Berlin. Our employees provide a wide range of services for our members. In addition to representing the interests of travel agents and tour operators in relation to federal policy makers and institutions at European level, we provide our members with legal advice. In addition, we carry out tasks in connection with professional and academic qualification within tourism, we are entrusted with questions of standardisation of tourism products, we are involved in crisis management and are committed to strengthening sustainability in tourism.

　　DRV is a member of WTA since 2019.

　　德国旅游协会(DRV)成立于1950年，是德国旅游业的领先协会，主要代表旅游经营者和旅行社的利益。协会拥有4000名会员的营业额占德国旅游业总额的95%以上。

　　协会的成员种类广泛，从小型专业旅行社和独立旅行社到上市公司和家喻户晓的大企业。我们专注于出境旅游，满足超过7000万德国度假者的需求。

　　在此背景下，我们有兴趣与旅游目的地，其他旅游组织和与旅游相关的公司进行协商，以促进国际流动性和整体旅游业。

　　德国旅游协会在柏林的总部约有30名员工。我们的员工为会员提供广泛的服务。除了在与联邦政策制定者和欧洲有关机构的交往中代表旅游零售商和批发商外，我们还为会员提供法律咨询服务。此外，我们也从事与旅游专业和学术资格认证相关的工作，承接旅游产品标准化研究，参与危机管理，并致力于旅游业的可持续发展。

　　德国旅游协会2019年成为世界旅游联盟会员。