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“欢乐春节”——“欢乐、和谐、对话、共享”

自本世纪初开始,文化和旅游部(原文化部)于每年春节期间在海外面向当地民众举办一系列春节主题文化活动,广受欢迎和喜爱。如今,“欢乐春节”已成为我对外文化交流领域覆盖面最广、参与人数最多、影响最为广泛的品牌项目。

“欢乐春节”以“欢乐、和谐、对话、共享”为主旨,以“大自然的节日、家庭的节日、心灵的节日”为口号,设立了“新春音乐会”“春节庙会”“广场庆典及巡游”“行走的年夜饭”“跨国春晚”“中国风格”“艺术中国汇”“走进中心过大年”等覆盖演艺、视觉、创意设计等领域的近10个重点子品牌。

 

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